Home News Apple clarifies that new privacy label apply equally to all iOS apps

Apple clarifies that new privacy label apply equally to all iOS apps

In the future, Apple stated that all apps will be removed if they don’t abide by the company’s rules and regulations

After a series of criticism by WhatsApp, Facebook, and Instagram over Apple’s unfair new app privacy label, the Cupertino tech tycoon has now finally responded to its rival.

Apple’s anonymous spokesperson said to Axios, “The new rules apply equally to all iOS apps, including all Apple‘s built-in apps like Messages. For iOS apps that don’t have dedicated product pages on the App Store, like Messages, they will still have the same privacy information be made available to users on Apple’s website.”

The criticism has been going on for several weeks. Facebook-owned WhatsApp recently said to Axios that how anti-competitive was the app privacy label because Apple’s iMessage is already pre-installed on iPhones and hence, the company didn’t require it. It further said, “We think labels should be consistent across first and third party apps. While providing people with easy to read information is a good start, we believe it’s important people can compare these ‘privacy nutrition’ labels from apps they download with apps that come pre-installed, like iMessage.”

The anti-tracking rules of Apple for its apps become a sever scuffle between Facebook and Apple. With the upcoming version of iOS 14, the new app tracking transparency rules is going to be unveiled by the Cupertino tech giant. The company was expected to launch this feature in earlier this year, but somehow delayed it.

Craig Federighi, senior vice president, software engineering, Apple stated that all apps will be removed if they don’t abide by the company’s rules and regulations. In an exclusive interview with The Telegraph, he said “There will be policy enforcement. Any form or mechanism of tracking a user for advertising or for providing information to data brokers will have to ask for permissions. Failure to do so is a violation of App Store policy and are grounds for having an app removed.”

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