Samsung launches The Sero, a 4K QLED TV with a rotating display

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Samsung India today announced a one of a kind luxury QLED TV in India. It is called The Sero and for good reason. The word is derived from the native Korean language that means “to stand”.  The 4K OLED TV has a display that rotates and can work in both the landscape and portrait or vertical orientations making it the USP of the product. The Sero was teased in South Korea in 2019 but this is the first time it has reached Indian shores. 

Samsung The Sero TV: Prices and Offers

Samsung is selling The Sero exclusively on Reliance Digital stores. It is priced at ₹1,24,990, and it comes with cashback (5 percent cash back) and EMI options as low as Rs 1,190. Samsung is also offering a 10-year no screen burn-in warranty, one-year comprehensive warranty, and a one-year additional warranty on the panel to sweeten the deal.

Why a rotatable screen?

With most of today’s generation getting used to vertical content on mobile, Samsung, with the Sero, offers Gen-Z a product that can offer the best of both worlds. With the flick of a button, the Sero can mirror smartphone content perfectly and within seconds be able to stream entertainment in the landscape format too. Being able to use the vertical orientation means any mirrored content will fit well in dimensions and not look chopped up awkwardly with big black stripes. But that’s not all. The Sero is, by all means, a full-blown 4K QLED TV too. So, there’s nothing missing. 

Samsung The Sero: Specifications and Features

To begin with, The Sero comes in just a single size – 43 inches. It has an Ultra-HD QLED screen quality, boasting a resolution of 3,840×2,160 pixels. The panel supports  HDR10+ format delivering 100-percent colour volume with over a billion colours from the palette. In terms of audio, The Sero packs 4.1ch 60W Front Firing speakers that deliver exceptional audio quality. 

The TV software is based on the Tizen operating system and the UI has many smart features as well. A few of them are Adaptive Picture, Responsive UI, Tap View technology, Active Voice Amplifier (AVA), etc. for an advanced viewing experience

Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, said, “With The Sero, we want to tap into the social media generation. With consumers now using their TVs in different ways than ever before, including scrolling through social media, watching the latest viral videos or binge-watching their favourite OTT shows, we wanted to redefine their content viewing experience by moving it to a bigger screen. The Sero has been designed to seamlessly adapt and enhance whatever content the user is watching, bringing in a more optimised experience to consumers.”

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