No plans to sell Oppo X 2021 rollable in short term, says Oppo

“Commercialization requires market research and business justification, and may take some time,” Oppo added.

The rollable Oppo X 2021 concept smartphone that was showcased recently at the Inno Day 2020 conference is a phone like no other. It reimagines people’s current idea of a smartphone and makes it more compelling than ever. But, despite the encouraging teasers at the Inno Day 2020, Oppo didn’t really give a clear answer as to the Oppo X 2021’s commercial availability. However, folks over at Android Authority have managed to get the smartphone giant to open up about the big question. And you might not like to hear it. 

“Although there is no plan for its commercialization in the short term, it will serve as a guide for the transformation and evolution of future product form factors,” the company told the outlet in response to an emailed query.

While we don’t know what “short term” means, it is clear from this official reply that Oppo isn’t ready to mass-produce the Oppo X 2021, much less put it on sale. The email reply also added, 

“Commercialization requires market research and business justification, and may take some time,”

From what it says, it seems that cost-effective mass-production is yet to be figured out by the company. This is obviously sad to hear especially because the Oppo X 2021 looked like a very promising concept, one that is way better than foldables. Oppo’s Hardware Structural Engineer Jin Xiang at a recent press conference said, OPPO X 2021 has been tested rigourously for 100,000 curls. Even as many as 50 times a day shouldn’t be a problem for the phone. Despite these comments, Oppo’s official replies mean it won’t be going on sale. 

However, all this could change in the future as Oppo finds a way to produce these handsets on scale. For now, hopes to see a commercial rollable have died out. Also, if Oppo, being one of the biggest OEMs in China backed by BBK Electronics, can’t mass-produce the rollable, it means that other big Chinese brands are also in similar waters. 

There is still one hope from outside of China, LG. The Korean giant’s B Project which is a similar rollable is set to be showcased sometime before the end of H1 2021, as per latest reports. And besides Samsung, LG is one of the few OEMs that has extensive experience with rollable display technology. If any brand can pull it off, it is probably LG. So, all hopes now rest on the Samsung arch-rival to deliver something promising before the end of 2021.


Please enter your comment!
Please enter your name here

Hot Topics

SSI Innovations launch robotics surgery system

Pitched as South Asia’s first medical robotics surgery system, SS Innovations, a company aiming at providing an advanced, cost-effective surgical robotic system, on Tuesday,...

iQOO 7 to fully charge from 1% battery to 100% in under 15 minutes

iQoo 7 was recently launched as the brand’s latest Snapdragon 888-powered flagship. The phone also boasts of having a 120Hz display, triple rear cameras,...

US senators urge Facebook to block all advertorials for protective equipment, weapon accessories

On Saturday, Facebook said it will now prohibit ads for various accessories such as gun holsters, vests, and gun safes in the country...

Related Articles

MediaTek unleashes 6nm Dimensity 1200 premium 5G chipset

Dimensity 1200 has already received TÜV Rheinland certification for its 5G performance, with tests covering 72 real-world scenarios.  The first devices with the...

ICEA seeks minimum base rate of 1.5% for electronics sector under RoDTEP

ICEA pointed out that products with higher demand for export must magnetize the best of RoDTEP rate based on the level domestic value...

Sony Xperia 10 III CAD renders leak online revealing design and camera setup

Last year, Sony released the Xperia 10 II, which proved to be a solid mid-range phone with decent specifications and an affordable price. Now,...