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LG launches three new smartphones in W series

The LG W11, W31 and W31+ are new additions to the budget smartphone segment.

LG Electronics (LG) has launched its new W series lineup in India catering to the affordable smartphone segment. The three models: LG W11, LG W31 and LG W31+ which are successors of the previous W series smartphones W10, W30 and W30 Pro released last year.

The South Korean company has recently launched its new premium smartphones LG Wing and LG Velvet, however, these phones will come at a much affordable range with improved battery life, camera and display.

All the three models come in one standalone colour: Midnight Blue. The exact date of its sale is yet to be released, however, the new range smartphones are expected to be available this month.

LG W series: Price

The LG W11 is a smartphone equipped with 3GB RAM and 32GB internal storage. With the price of Rs 9,490, it is expected to be a moderate budget phone with simple features and usage. The LG W31 and W31+ are somewhat similar in its specifications. The only major difference is that while LG W31 comes with 4GB RAM and 64GB storage at a price of Rs 10,990, LG W31+ is available as a standalone model with 4 GB RAM and 128 GB internal storage. The latter is priced at Rs 11,990.

LG W10 series: Specifications

Being the most affordable one of the three, LG W11 contains a 6.52-inch IPS LCD FullVision display with 720p resolution and 20:9 aspect ratio. LG’s new phone is powered by a 2.0GHz octa-core MediaTek Helio P22 SoC processor, which is apparently identical in all the variants.

With the measurement of 166.2 x 76.3 x 8.4mm, the phone seems to be missing a fingerprint scanner from its design. While sporting the 3GB RAM and 32GB storage, the phone has an expandability up to 512GB via microSD card. The LG W11 has a 13MP main camera with PDAF and  2MP Super Wide Angle lens. The front-facing camera sports an 8MP camera with a water drop notch design.

The device packs a 4000 mAh battery and will run on Android 10 OS out of the box. It will also contain an AI CAM and a dedicated Google Assistant Button.

LG W31

LG W31/ W31+ series: Specifications

The new W31 and W31+ series have identical features with the same 6.52-inch HD+ FullVision Display and P22 Helio SoC processor. The two models only differ in its memory with W31 sporting 4+64GB and W31+ 4+128GB internal storage with the microSD expansion of up to 512 GB. Unlike W11, the two phones contain a rear-mounted fingerprint scanner, while the rest of the design is the same as LG 11.

The camera in the duo smartphones is a triple camera setup in the back. It houses a 13MP main camera, a 5MP ultra-wide camera, and a 2MP depth sensor and will come with a 16MP front-facing selfie camera. The LG W31 and W31+  will also pack a 4000 mAh battery and will be powered on Android 10. A dedicated Google Assistant button will be mounted on the devices.

While the current specifications reveal the new LG W series to be a better version than its predecessors, it is unsure how they will play out in the budget smartphone markets. The smartphones are clearly targeted towards customers who prefer affordable phones with decent features.

The South Korean brand will be competing against the budget smartphone leaders like Xiaomi and Realme. The new Redmi Note 9 and Redmi 9 Prime are leading contenders from Xiaomi. Realme has an affordable range of smartphones like Realme Narzo 10A and to compete with LG W11. Micromax’s latest flagship Micromax IN Note 1 can give a steady competition to the new LG W series. Samsung’s Samsung M11, also falls into the list of budget smartphone competitors.

Anushka Shrivastava
Media student | Writer | Avid Reader

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