Truecaller, a caller identity app has launched a new feature called ‘Call Reason’, which will require users to give a reason why they are calling someone.
This feature is the Swedish app’s effort to improve the end-user experience as this will let the recipient of the call know whether the call is personal, business or an urgent one. The new feature is expected to increase pick up rates as the recipient will know the reason for the call. The app provides pre-set reasons you can choose before dialling someone.
Truecaller, which has over 500 million downloads around the world and over 180 million users in India, generates revenue from the in-app ads and user subscription plan. The app has added two more features that would make communication easy for users — Schedule SMS and SMS translation.
The Schedule SMS feature allows users to schedule a message that can also act as a reminder for upcoming events, birthdays and meetings. This feature can be found at the bottom, beside the add attachment shortcut, to set the date and exact time for the reminder. However, the user will have to use Truecaller as their default messaging app so they can directly schedule the message reminder.
The SMS Translate feature will let users translate the typed message directly. This will help in translating foreign languages from the messaging screen and le the users know that translation for the concerned language is available. All you have to do is press hold on the message appearing and then select the option – Translate with Google.
The new SMS Translate feature is powered by Google’s Machine Learning Kit. This new feature will include eight Indian languages out of the 59 it supports and users will be able to avail offline translation on their phone.
“Earlier, Truecaller has helped me in identifying who is calling from an unknown number and also the spammers. Now with the added features, it sounds like it would ease my life as I would now know which calls to attend,” Kanishk Moghe, a 22-year-old Hotel Management student told The Electronics. “The Schedule SMS sounds useful as I can schedule important classes and meetings.”
All the new features will be available globally for free. While Android users will get this update by the end of this week, iOS users will have to wait until the first quarter of next year.