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Now, TCL sets wheels in motion to reach consumers in rural India

On recognising the growing potential of rural markets in India, TCL has embarked on a journey across Andhra Pradesh and Telangana to promote QLED TV models

After Xiaomi and Lava, now TCL has jumped on the bandwagon of ‘services on wheels’. The ‘TCL QLED TV on Wheels’ was a stimulating roadshow that promoted the company’s QLED TV models along with Diwali offers on a van decorated with a huge Bahubali Helmet. A flag off ceremony took place in Hyderabad before the van set off a journey across Andhra Pradesh and Telangana.

“Through this roadshow, we also want to reaffirm our commitment to ensuring safety to our employees as well as customers through distributing masks at PAI stores. At TCL, we respect the positive vibes of festivals and therefore, strive to make this time more rewarding and memorable for our customers,” said Mike Chen, managing director, TCL India.

The roadshow witnessed tremendous engagement among the attendees. Many interactive activities were hosted by the promoters donned in jerseys and cardboard cut-outs of IPL team Sunrisers Hyderabad’s star players’ faces. Face masks were distributed to the customers and visitors.

Not the first such campaign

This is not the first time that a brand has used the ‘on-wheel’ concept to provide services across a region. Xiaomi held a similar ‘Mi Store on Wheels’ event in September. The brand is appealing to a previously non-targeted market with an innovative concept to offer a retail experience to some of the most remote parts of the country.

A minivan was converted into a small retail ‘on-wheels’ store, with a variety of Mi products. The store started from Chhattisgarh and traveled across Basna, Sankara, Bhawarpur, and Pithora. The motive of the initiative was to ensure a presence in all the popular weekly ‘haats’ and markets that are prominent in these areas and to blur the online and offline boundaries.

Lava, another Indian brand, launched a customer service and repair facility on wheels which spanned across the districts of UP, Haryana, Rajasthan, Karnataka and Bihar. This was done to provide access to authorised technicians in rural locations.

With the rise in budget smartphones and electronics, smartphone brands are recognising the growth aspects in areas with rising demand for consumer durables. These strategies will not only alleviate the product sales of tech brands but also offer brand awareness for long-term growth.

Anushka Shrivastava
Media student | Writer | Avid Reader


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