Samsung has dethroned Xiaomi and beat Huawei to bag the top spot in the Indian smartphone market with 22% market share, according to Counterpoint’s latest monthly market plus report.
After losing to Huawei in 2017, Samsung rebounded and managed to expand its market share in India, which is its highest since 2018, added the report.
COVID-19 lockdown had impacted the sale of smartphones to the extent that the market dipped by 51% YoY in the second quarter in India. However, the site reported that demand for smartphones surged back to pre-Covid levels in June making Samsung bounce back fast.
This time, Samsung took the opportunity to use online marketing, offline channels and new schemes like Samsung Care+ to help the company regain its position at the top.
Moreover, geopolitical tensions and the world’s anti-China sentiments also tipped the scale towards Samsung, which beat Huawei by expanding its market share by 2% since the previous quarter.
“Geopolitical policies and political affairs among nations are affecting the smartphone market in many ways. There will be heightened marketing activity to seize opportunities in these regions and segments. As a result, the concentration of top players in the smartphone market will be much stronger. We see players like Samsung, Apple, Xiaomi and OPPO benefiting the most,” said research analyst Minsoo Kang in the Counterpoint’s press release.
In the global market, Samsung stands at 22%, Huawei at 16%, Apple at 12% and Xiaomi at 11% market share.
Also, Huawei’s market share is expected to decline in the future owing to US trade sanctions and Apple managed to maintain its share well even in the off-season period.