Home News Samsung dethrones Xiaomi, gains top spot in smartphone market

Samsung dethrones Xiaomi, gains top spot in smartphone market

With a market share of 22%, Samsung has widened the gap with other smartphone brands, shows market report by Counterpoint

Samsung has dethroned Xiaomi and beat Huawei to bag the top spot in the Indian smartphone market with 22% market share, according to Counterpoint’s latest monthly market plus report.

After losing to Huawei in 2017, Samsung rebounded and managed to expand its market share in India, which is its highest since 2018, added the report.

COVID-19 lockdown had impacted the sale of smartphones to the extent that the market dipped by 51% YoY in the second quarter in India. However, the site reported that demand for smartphones surged back to pre-Covid levels in June making Samsung bounce back fast.

This time, Samsung took the opportunity to use online marketing, offline channels and new schemes like Samsung Care+ to help the company regain its position at the top.

Moreover, geopolitical tensions and the world’s anti-China sentiments also tipped the scale towards Samsung, which beat Huawei by expanding its market share by 2% since the previous quarter.

“Geopolitical policies and political affairs among nations are affecting the smartphone market in many ways. There will be heightened marketing activity to seize opportunities in these regions and segments. As a result, the concentration of top players in the smartphone market will be much stronger. We see players like Samsung, Apple, Xiaomi and OPPO benefiting the most,” said research analyst Minsoo Kang in the Counterpoint’s press release.

In the global market, Samsung stands at 22%, Huawei at 16%, Apple at 12% and Xiaomi at 11% market share.

Also, Huawei’s market share is expected to decline in the future owing to US trade sanctions and Apple managed to maintain its share well even in the off-season period.

Anushka Shrivastava
Media student | Writer | Avid Reader


Please enter your comment!
Please enter your name here

Most Popular

This AI tool predicts onset of Alzheimer’s disease seven years before doctors

An Artificial Intelligence model, developed by IBM Research and pharmaceutical giant Pfizer, can predict Alzheimer’s seven years earlier than doctors with 70% accuracy. The...

Teardown video shows iPhone 12 and 12 Pro share same logic board, battery

A teardown video of the iPhone 12 and iPhone 12 Pro has confirmed the battery life of the models and given iOS lovers a...

Amid #BoycottChina, Chinese firms lead Indian smartphone market with 76% share

The Indian smartphone market showed an 8% growth in the third quarter of 2020, according to a market report by Canalys, a technology market...

Covid vaccine may not be safe in US

Vaccine stakeholders like health officials, hospitals, and pharmaceutical companies are taking stringent measures to prevent Covid vaccines from landing in the hands of criminals....

Recent Comments