Home Analysis LinkedIn Stories: A Hit or Miss?

LinkedIn Stories: A Hit or Miss?

LinkedIn launched a new stories feature in India and the responses are mixed

After most social networking applications, now LinkedIn has launched its stories feature in India. It’s the platform’s way to give users “an easy way to share what’s happening in their professional lives”. The stories, like any of the other platforms, last for 24 hours.

Here are some tips to help you use it better.

How does it work?

To post a story, open your LinkedIn profile through the app. Click on the circle at the top with a plus sign on your profile picture. A new window with the camera will open. Now you can:

  • Take a photo directly or record a video by holding the ‘Record’ button at the bottom centre of your screen.
  • Upload an image or a video through the photo icon on the bottom left side. You can also add text, stickers or mention someone with @mention option. There is even an option to post questions in your stories.

Is the feature useful?

Users believe this feature may help students feel more included as they might find the platform “too professional”.

“LinkedIn was initially considered an extremely professional platform. But after the launch of their stories feature, they have managed to make it more casual. Seeing stories of other companies gives me an idea of their work culture and helps me connect with them,” said Aishika Dutta, a 21-year-old student.

There still exists some unawareness on how the feature should be rightly used. “I am rather clueless about what to create for stories other than promoting my posts and Instagram business account,” Krishnendu K, a freelance content writer and a regular Linkedin user, told The Electronics.

“LinkedIn stories are not well-received by users who prefer text-based content. People who are open to experimenting with videos might leverage from this new launch,” she added.

The mixed reaction to this new feature speaks volume about the unexpected move from LinkedIn. But how people experiment with it in the professional sphere is yet to be seen.

Anushka Shrivastava
Media student | Writer | Avid Reader


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