The world’s first rollable television by LG Electronics — Signature OLED R, model RX — went on sale in South Korea on October 20, 2020. The LG TV is priced at $87,000, which is approximately Rs 64 lakh. It is available for sale in seven premium consumer electronic stores in the country.
The LG Signature OLED R can roll up and down into an aluminium base with a speaker. LG showed off its unique technology in 2018 at the Consumer Electronics Show (CES). The TV also received the Best Innovation Award at CES 2020.
LG Signature RX is a 65-inch 4K TV that comes with an OLED display, which according to YouTuber and tech reviewer Marques Brownlee, has “vibrant colours and great viewing angles”.
The aluminium box, which encompasses the television panel, comes with front-facing speakers. The model’s 4.2 channel speakers have a powerful sound output of 100W. The Dolby Vision IQ and Dolby Atmos will provide its viewers an immersive movie or gaming experience.
The rollable TV works in three modes: full view mode to enjoy the displayed content like a normal TV, zero view that rolls the panel all the way down hidden in the described base and the line view that is rolled about two-thirds down the box. The line view mode has a custom UI to display general widgets like clock, frame, mood, music and lighting.
The TV takes about 8-10 seconds to roll all the way up from its box. Marques describes the rolling mechanism to be 40-50 broken segments that are visible on the side of the TV panel. They span all the way back to the TV and interlock with each other to keep it rigid. As the TV disappears down the box folding piece by piece, the video shows a particular X-shaped frame which acts as the skeleton to hold the TV up.
The aluminum base or box is covered with a fabric created by Danish textile company Kvadrat. These are available in Signature Black, Moon Gray, Topaz Blue and Toffee Brown colour variants. LG Electronics will provide a three-year extended service along with technician inspection twice a year on the purchase.
Brownlee weighs down the pros and cons of purchasing this new and innovative technology. The television is expensive enough to be considered only for its premium audience. However, he believes the TV definitely has a potential, suggesting that they could improvise the technology by creating even more different modes to fit the aspect ratios of a streaming video or movie.
The TV’s release date in other countries is yet to be revealed.