Home News Apple launches free music video channel

Apple launches free music video channel

This move may increase competition for music streaming services like YouTube and MTV

Apple has launched a music TV channel that’ll livestream free and curated music videos 24X7. The channel, called Apple Music TV, will showcase music videos, exclusive premiers, live shows and events, chart countdowns and guests.

The channel has just been launched in the US for now and Apple hasn’t revealed when it will expand the service to other countries. US residents can access it through apple.co/AppleMusicTV or the browse tab of your Apple Music or Apple TV app in Apple devices.

This move increases the competition in the music video streaming space, which was being dominated by MTV and YouTube. The premier of Apple Music TV channel commenced with streaming music videos of 100 most streamed songs on Apple Music in the US.

Apple has announced that they will be premiering new music videos every Friday, starting this week where Joji’s ‘777’ and Saint Jhn ‘Gorgeous’ will be exclusively premiered on the channel.

The service has also announced that it will host the celebration of the release of Bruce Springsteen’s upcoming album on October 22, 2020. This will include music videos of his popular music, an interview with Zane Lowe and a special livestream event for the fans.

All Apple-created music films and content will also be available on the new music channel.

Anushka Shrivastava
Media student | Writer | Avid Reader


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