Apple launched its latest iPhone 12 series during its latest “Hi, Speed” event on October 13, 2020. The iPhone 12 lineup consists of four iOS 14 powered iPhones including the 5.4-inch iPhone 12 Mini. Apple also announced a new smart speaker called HomePod Mini and brought back the MagSafe charging.
Apple event: iPhone 12 and iPhone 12 Mini
Apple launched the new iPhone 12 and iPhone 12 Mini that feature 6.1-inch and 5.4-inch displays, respectively. Both the phones also support 5G and feature a brand-new design with flat edges. Apple claims that iPhone 12 will be 11% thinner as it has used OLED display across all the iPhone models.
Apple has made a big deal about its 5G support as the new iPhones use a new antenna system to offer improved 5G performance. The iOS is optimized to take advantage of 5G speed while also maintaining power efficiency. There will also be a Smart Data mode to switch between 4G and 5G data intelligently.
The iPhone 12 will have a Ceramic Shield finish on the front screen glass to improve the device durability, something that Apple claims will be tougher than every smartphone glass in the market and have 4x better drop performance.
The Apple iPhone 12 series will be powered by the A14 Bionic chipset from Apple, which is the first processor in the world to use a 5nm process as the new six-core CPU offers up to 50% faster performance than any other smartphone.
Both the iPhone 12 and iPhone 12 Mini handsets will use a 12MP wide camera with f/2.2 wider aperture as well as the introduction of a seven-element lens that offers better low-light up to 27%.
iPhone 12 will be available in black, blue, white, green, and red colors. The pricing will start at ₹79,999 for iPhone 12 and ₹69,990 for iPhone 12 Mini and will be available for purchase from October 30, 2020. In terms of storage, buyers can choose between 64GB/128GB/256GB.
The handsets will feature MagSafe, a new wireless charging technology. With MagSafe, the iPhone 12 will magnetically snap onto the charger.
Apple event: iPhone 12 Pro and iPhone 12 Pro Max
Apple has also launched the new premium Pro models – iPhone 12 Pro and iPhone 12 Pro Max with the iPhone 12 Pro featuring a 6.1-inch display and the iPhone 12 Pro Max coming with a 6.7-inch display. The frame of iPhone 12 Pro and Pro Max is made using durable stainless steel material and the handsets are available in graphite, pacific blue, silver, and gold.
These 5G-enabled models come with 12MP triple rear cameras with a wide (f/1.6), ultra-wide (f/2.4), and additional telephoto (f/2.0 for Pro and f/2.2 for Pro Max) lens. The other features include a LiDAR scanner for better autofocus and night-mode portraits, augmented reality (AR) measurements, and improved depth photography.
In terms of battery backup, the iPhone 12 Pro offers up to 17 hours of video playback while the iPhone 12 Pro Max delivers the longest battery backup for any iPhone with almost 20 hours of video playback. Similar to iPhone 12 and iPhone 12 Mini, these two also support MagSafe Wireless charging up to 15W and Qi Wireless charging up to 7.5W.
The pricing of iPhone 12 Pro starts at ₹1,19,990 while iPhone 12 Pro Max will cost you ₹1,29,990. While iPhone 12 Pro will go on sale from October 30, 2020, the official release date of the iPhone 12 Pro Max is yet to be announced in India. You can choose between 128GB/256GB/512GB of storage space.
Here is the price chart of the models launched:
|Model||Price in India (INR)||Price in the US (USD)|
|iPhone 12 Mini 64GB||₹69,900||$699|
|iPhone 12 Mini 128GB||₹74,900||$749|
|iPhone 12 Mini 256GB||₹84,900||$849|
|iPhone 12 64GB||₹79,900||$799|
|iPhone 12 128GB||₹84,900||$849|
|iPhone 12 256GB||₹94,900||$949|
|iPhone 12 Pro 128GB||₹1,19,900||$999|
|iPhone 12 Pro 256GB||₹1,29,900||$1,099|
|iPhone 12 Pro 512GB||₹1,49,900||$1,299|
|iPhone 12 Pro Max 128GB||₹1,29,900||$1,099|
|iPhone 12 Pro Max 256GB||₹1,39,900||$1,119|
|iPhone 12 Pro Max 512GB||₹1,59,900||$1,399|
Apple event: HomePod Mini
To top off the event, Apple also announced the launch of HomePod Mini, Apple’s latest Siri-powered smart speaker. This miniature version of HomePod will have a brand new circular bowl-shaped design and will be wrapped in mesh fabric. On the top, there will be a backlit touch surface for controls.
This smart speaker is powered by Apple’s S5 chip and delivers a 360-degree array. HomePod Mini also comes with support for AirPay 2 multi-room capabilities, meaning you can pair multiple speakers together. The HomePod Mini will analyze the music and optimize the dynamic range, loudness, and more. It automatically integrates with the Home app while it also works well with CarPlay.