Apple Inc said Senior Vice President of Worldwide Marketing Phil Schiller is stepping aside and will be replaced in the most prominent marketing job in the electronics industry by Greg Joswiak. Schiller, 60, who has been at Apple since 1987, will move to an “Apple Fellow” role, the company said Tuesday in a statement.
Schiller has given his contribution in guiding Apple’s products as well as its marketing, but now it appears that Schiller is moving on to an advisory role and leaving his current position. Schiller is taking up a new role as an Apple Fellow, where he will continue to lead the App Store and the company’s events in the future. Schiller has been with Apple since 1987, working on the executive team for longer than two decades, and has been a frequent presence onstage at Apple events.
Schiller says, “It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends – Steve, Tim, and so many more,” said Schiller. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”
Although, Joswaik has become a more public face for the company at recent events and in media presentations. Joswiak’s promotion to senior vice president of Worldwide Marketing comes after nearly 20 years at Apple.
Commenting on Phil’s stepdown, Tim Cook said, “Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple.”
Schiller most recently led the application plan to execute Apple’s first-ever virtual Worldwide Developers Conference. The event, was remarkable, not just in terms of its innovative software and hardware announcements but also in its execution. With the success of the event, a new standard has been set, for what virtual events can achieve in the era of COVID-19.
Cook later added, “Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”
Schiller has long overseen the App Store which has been criticized for its revenue share model on digital services. CEO Tim Cook recently Zoom-testified in front of the House Antitrust Committee where the government officials questioned the CEO regarding the anti-competitive behavior practiced by Apple App Store.
Schiller’s designation as head of marketing was, in some ways, an understatement for his actual responsibilities at the company. The Apple executive was responsible for the conception and design of the company’s most important products, including the iPhone and iPad. He worked closely with Steve Jobs, Ive and Scott Forstall, the former head of software.