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The television market will continue to grow despite coronavirus, will see innovative new features

The TV market has seen a huge transition in recent times, so much so that it’s no longer “Just a TV” – it is much more, with several roles and functionalities.

According to an estimate, the Indian television market is estimated to surpass $9 billion by the year 2021, despite the coronavirus pandemic. 

Increasing urbanization and the growing number of households are some of the factors that are expected to propel the growth of the country’s television market through this time period. 

It is predicted that with an increase in disposable income coupled with technological advancements and a growing preference for smart, energy-efficient, and internet-enabled televisions, there will be a drive in the India television market through 2021. 

Having said that, let’s understand the trends that we are bound to witness in the near future.

TV Screens getting slimmer and bigger

In the Indian market, a 32-inch remains the highest-selling television product. This is a change from previous consumer preference, which has led to a drop in the 20-24 inches television preference. Bigger screens have already started to show high growth for all manufacturers.

Samsung’s biggest television is a 282-inch product, three times the size of a  regular wall. This goes on to show that “ slimmer and bigger”  doesn’t mean the product needs to occupy a huge space – just needs to ensure consumers get the best view. 

Smart Android and Voice Interaction

Manufacturers are continuing their bet to take the humble TV from smarter to smartest by focussing on the latest android version of the technology. Voice features are also becoming more prominent to distinguish.

Voice interaction allows consumers to speak into the microphone embedded in the remote control. Generally, the features allow consumers to change channels, adjust the volume, and sometimes even search for content. 

The integration of digital voice assistants, such as Amazon Alexa and Google Assistant, into the smart TV platforms, already is a highlight of this trend. These voice assistants on TVs will not only let consumers search for and access content, but also interact with and control other compatible smart home devices, such as lighting, thermostats, and speakers. 

Another aspect of these TVs is that your mobile phone doubles up as a remote control. The actual remote control is also included with the television meaning that in theory, a dozen people could be in the same living room having a “remote-off” with various smartphones and remotes all controlling the same TV.

A showcase to new TV technologies

Perhaps the most interesting TV technology that will be the talk of the town is the OLED, which is likely to increase its footprint in India. 

For the next two to three years, OLED and QLED will start getting their space into your consumers home and will continue to take its place as the future of TV.

OLED is different because it doesn’t use an LED backlight to produce light. Instead, light is produced by millions of individual OLED subpixels. The pixels themselves — tiny dots that compose the image — emit light, which is why it’s called an “emissive” display technology. In the current market,  LG is focussing on OLED and Samsung and TCL is betting on QLED.

Real 8K TVs

The market will see some 8K TVs – a lot of them, for sure, say experts. While many other TV features have come and gone over the years, the one that seems to resonate most strongly with consumers is the resolution feature of a TV.

In the near future, we will mostly be using 8K TV to watch upscaled 4K and even HD content – and one can’t help but think about the upscaling challenges when pixels are made to turn from HD and 4K into 8K. 



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