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test data 2 :COVID-19’s impact on global retail markets: What you can learn from their survival techniques

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While e-commerce may have brought a revolution with online shopping, when it comes to high involvement, big-ticket items, consumers across the world still prefer assisted in-store experience apart from touch and feel before making purchases. Brands and retailers are rightly making use of this opportunity by offering customers an engaging and educative experience in-stores for an assured and informed buying decision. This is driving small to big brands focusing on physical retail as their flagship channel, including investments in experience centres. The trend is evident with global brands like IKEA or homegrown brands like Pepperfry setting up experiences centres for customers not only to enable touch and feel but to also provide a more inclusive While e-commerce may have brought a revolution with online shopping, when it comes to high involvement, big-ticket items, consumers across the world still prefer assisted in-store experience apart from touch and feel before making purchases. Brands and retailers are rightly making use of this opportunity by offering customers an engaging and educative experience in-stores for an assured and informed buying decision. This is driving small to big brands focusing on physical retail as their flagship channel, including investments in experience centres. The trend is evident with global brands like IKEA or homegrown brands like Pepperfry setting up experiences centres for customers not only to enable touch and feel but to also provide a more inclusive While e-commerce may have brought a revolution with online shopping, when it comes to high involvement, big-ticket items, consumers across the world still prefer assisted in-store experience apart from touch and feel before making purchases. Brands and retailers are rightly making use of this opportunity by offering customers an engaging and educative experience in-stores for an assured and informed buying decision. This is driving small to big brands focusing on physical retail as their flagship channel, including investments in experience centres. The trend is evident with global brands like IKEA or homegrown brands like Pepperfry setting up experiences centres for customers not only to enable touch and feel but to also provide a more inclusive

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