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E-commerce spend via digital payment surges this festive season

E-commerce platforms Amazon and Flipkart have reportedly seen a rise in digital transactions in October. Around 60% of the consumers used one or other...

If you smoke near your Macbook you will void warranty

Smoking is not just bad for you, but for your Macbook too. Smoking near your Macbook immediately voids warranty and many Indians seem to...

World Mental Health Day: It’s time for digital fasting, says expert

Mentally, this year has been very challenging for a lot of people. The pandemic and its effects have crippled the balance in lifestyle and...

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While e-commerce may have brought a revolution with online shopping, when it comes to high involvement, big-ticket items, consumers across the world still prefer assisted in-store experience apart from touch and feel before making purchases. Brands and retailers are rightly making use of this opportunity by offering customers an engaging and educative experience in-stores for an assured and informed buying decision. This is driving small to big brands focusing on physical retail as their flagship channel, including investments in experience centres. The trend is evident with global brands like IKEA or homegrown brands like Pepperfry setting up experiences centres for customers not only to enable touch and feel but to also provide a more inclusive While e-commerce may have brought a revolution with online shopping, when it comes to high involvement, big-ticket items, consumers across the world still prefer assisted in-store experience apart from touch and feel before making purchases. Brands and retailers are rightly making use of this opportunity by offering customers an engaging and educative experience in-stores for an assured and informed buying decision. This is driving small to big brands focusing on physical retail as their flagship channel, including investments in experience centres. The trend is evident with global brands like IKEA or homegrown brands like Pepperfry setting up experiences centres for customers not only to enable touch and feel but to also provide a more inclusive While e-commerce may have brought a revolution with online shopping, when it comes to high involvement, big-ticket items, consumers across the world still prefer assisted in-store experience apart from touch and feel before making purchases. Brands and retailers are rightly making use of this opportunity by offering customers an engaging and educative experience in-stores for an assured and informed buying decision. This is driving small to big brands focusing on physical retail as their flagship channel, including investments in experience centres. The trend is evident with global brands like IKEA or homegrown brands like Pepperfry setting up experiences centres for customers not only to enable touch and feel but to also provide a more inclusive

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